Where is your JOY?

Does your joy show through? We’re not talking about “holiday spirit” here. And no amount of tinsel and trappings can save you if you’ve lost or misplaced it. “Joy” is a big part of what directs our choices to start a business, live in a particular location, or help in our communities. Granted, the other part... Continue Reading →

Inviting entry or “stay out” sign?

  Does your entryway invite passersby to enter, or does it blend in with the landscape? “You have to grab them in the first four seconds while they are approaching,” writes Robert J. Gibbs in his book, Principles of Urban Retail Planning and Development. According to Gibbs, “It takes eight seconds to walk by a typical... Continue Reading →

Lots to Love about Lovelock

What’s so special about Lovelock? It’s a little town of about 2,500 people in the Nevada desert. Smack-dab between the “metropolis” of Fernley -- pop. 19,193, and Winnemucca, pop. 8,002, where travelers turn north to Twin Falls, Idaho. Reno/Sparks, the closest "big city," is about 90 miles west. Let me tell you -- travelers who... Continue Reading →

Stop! And shop local

  When we were kids, my dad always stressed the importance about shopping our local neighborhoods. He grew up in Roseville, California when it was still considered a small town. All the merchants knew most everybody in town, and they also knew what all the neighboring stores carried. He always said it was Okay to... Continue Reading →

Labor Day revenue-Did you get your share?

     If not, why not? The Labor Day holiday weekend is the traditional time for a last bash of summer. People seek fun wherever they can find it — lakes, campgrounds, attractions, visits with nearby family or friends, day trips, overnights, or the full three-day weekend. Every business and community that sells items and/or... Continue Reading →

“Shop Local” is NOT an entitlement

The “Shop Local” movement is wonderful. It has done so much and brought tons of awareness and added sales for so many businesses and communities, especially small & rural towns. Having lived and traveled all over this great big United States, I have spent more than a little  time in very small towns. Over the... Continue Reading →

Small business, Big network

What is the value of networking? It’s not easy to put a price tag on networking, as good will, brainstorming, mentoring, lessons learned, and all the too-many-to-name benefits are freely given. (Bean counters hate that — they’re much happier with goods and services that easily translate into numbers on spreadsheets.) So — if not in... Continue Reading →

Do you need a Professional or an Expert?

A PROFESSIONAL is someone who earns his or her living doing something – real estate, medicine, law, plumbing, electrical, and, yes, consulting. A professional should have solid general knowledge, and be capable of serving his or her clients’ needs. An EXPERT is someone who is highly skilled in one or more specific topic areas, in... Continue Reading →

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