Marketing to your “Golden Geese”

Harness the power of your Golden Geese. Statistically 40% of revenue comes from repeat customers. Most people know 10-20 people who's opinions they trust.  And according to studies we are 4x more likely to purchase a product or service that has been referred to us by someone we trust.  There is a term for it- ... Continue Reading →

The value of a handshake (or lack of)

    A handshake. Such a simple gesture, and yet it can say so much. Beginning as a symbol of peace in the 5th century BC, the handshake quickly evolved to mean a greeting or parting, good sportsmanship, a business deal, trust, respect and so much more. Sadly I have noticed a lack of handshakes (or... Continue Reading →

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