Marketing to your “Golden Geese”

Harness the power of your Golden Geese. Statistically 40% of revenue comes from repeat customers. Most people know 10-20 people who's opinions they trust.  And according to studies we are 4x more likely to purchase a product or service that has been referred to us by someone we trust.  There is a term for it- ... Continue Reading →

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5 benefits of sandwich-boards

You see them as you are driving down the road. In front of restaurants advertising  Today's Special, in front of shops inviting you to come in. Sandwich-boards are designed to grab your attention in a matter of seconds. There are 5 principle benefits to utilizing sandwich-boards. You can take them or place them anywhere. In... Continue Reading →

Intentional Acts of Community

According to Webster’s Dictionary (yes, I have one on my desk) Community is ‘people living in the same area - an interacting population of various individuals in a single location’ A community can be your town, your street, your church, school, your coffee klatch, your business, rodeo family.. Whatever. Community = people. But what does... Continue Reading →

Working together- FUN and Beneficial

We often talk about businesses working TOGETHER instead of against each other. Here's a perfect example of small town businesses working TOGETHER for mutual benefit.   Ault, Colorado's Main Street is only a few blocks long. Both sides are lined with businesses. However, this community does not have an Economic Developer or a Chamber of... Continue Reading →

A Main Street Summit- Small town style

Who says small towns don't have anything to offer? Certainly not us! For years, we have championed small towns across North Dakota and beyond.   We had nominated Regan- pop 44- as a Main Street Community over a year ago. (Regan is where part of our farm is)   And... Drum Roll.... The Governors office called and said they would LIKE... Continue Reading →

Bad bosses in small towns

Are You a Bad Boss?? Would you know if you were? Would anyone tell you? Or are you the kind of boss people want ​to work for?         Bad Bosses  are bigger problem in small towns than one would think. I was a Horrible Boss. I didn't know I was. At least not until a 16 yr old told with... Continue Reading →

How many of the 8’s do you have?

It’s officially tourist season -- time to put on our “ready for company” faces and get ready for visitors!   Every  community has at least eight things that, with a little bit of creativity, can tempt travelers to stop and spend some time – and some money – in your town. You may not have... Continue Reading →

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